BLUESTONE LANE

Packaging Concepting

Concept work for new product SKUs. Included market research and development of mockups and renders under direction of Senior Marketing Lead and VP of Marketing. The goal of the project was to concept an expansion of the brand into tertiary café in-house offerings (Granola and Protein Bites) that fit within Bluestone’s pre-existing packaging suite. Blue colors were reserved for coffee (hero product) so the color palette chosen reflected a complimentary sandy-beige paired with a classic white for a clean look.