BLUESTONE LANE X DJERF AVENUE

Matilda’s Iced Vanilla Latte & Djerf Avenue Pop-up

Coordinating with Matilda’s creative team, I created campaign assets for the collaboration pop-up between Djerf Avenue and Bluestone Lane which included a promotional beverage inspired by Matilda’s go-to order—the iced vanilla latte. The creative direction was centered around ‘elevated basics’, mirroring Djerf Avenue’s title as a staple non-seasonal ready-to-wear “clean girl” brand with our high-quality iced vanilla latte—a staple choice made uniquely with house-made vanilla syrup and sustainably sourced beans.